Training and Development



  Employee Nurturance and Delight is one of our Values at PIC. We strive to invest in Employees and help them Grow, while encouraging openness, a collaborative work culture, taking ownership and self-dedicated behavior. One of the best ways to help employee grow is through training. At PIC we expose employees to relevant and consistent trainings which help in improving their performance and increase results in the workplace.


Delivering Operational Excellence through the 6X9 Basic Call Procedure :



  At PIC we understand that it is extremely important that our company is making the right training investments. A trained sales team can generate new opportunities which can lead to huge returns for a company. Our Sales training program on‘Delivering Operational Excellence through the 6X9 Basic Call Procedure’ shows our Salesmen on how to interact directly with the potential customer, gain personal knowledge that will aid them in delivering their sales pitch, tailoring their offerings to their audience and enhance the person-to-person connection which is necessary to gain loyal consumers. Product knowledge is an essential sales skill.


Product & Product Handling Training :


  We offer Product and Product Handling that allows our employees to understand our products' features and allows them to present their benefits accurately and persuasively. Customers respond well to enthusiastic sales staff who are passionate about their products and eager to share the benefits with them.


Food & Safety Hygiene and Halal Awareness Training :


  Training and certification related to Food safety and Hygiene conveys to consumers and the marketplace, as well as to employees and key stakeholders, that a food sector business has successfully met the requirements of a national or internationally recognized best practice approach. Halal Awareness Training ensures the realization in creating awareness and integrity of halal process.


Basic Food Hygiene & Product Safety Training :


   Person-to-person contact is the main way bacteria and pathogens are transferred. We provide Basic Food Hygiene & Product Safety Training to our employees. Our well-trained employees on food safety and handling practices are equipped to stop cross-contamination.


Good Hygienic Practice & Good Manufacturing Practice Training :


  Trainings on Good Hygienic Practice & Good Manufacturing Practice, our factory premise is a pleasant and safe place to manufacture products for our consumers, which means they are likely to buy our products repeatedly and also recommend to others.


Handling, Cold Chain & FIFO Training & Vehicle Maintenance and Hygiene :


  Product knowledge is an essential sales skill. We offer Product, Product Handling, Cold Chain & FIFO Training, which allows our employees to understand our products' features and allows them to present their benefits accurately and persuasively. Customers respond to enthusiastic sales staff who are passionate about their products and eager to share the benefits with them. One of the aspects of handling product in a right manner is to make sure that the product is stored and transported in a right condition, in right temperature and in a clean and hygienic vehicle. Our ‘Vehicle Maintenance and Hygiene’ educates distribution staff on this aspect.


Operational Excellence in Merchandising :


   Our Merchandisers also get trained through our ‘Operational Excellence in Merchandising’ program. This program enables them to plan and manage product ranges, inventory, displays and promotions in order to have the right products in stock, on the shelf and in attractive displays at the right price to interest customers and produce sales.