Company Profile

   Started in around 1961, Kwality was the Oldest & Biggest ice cream brand in India until 1995 when our Group entered into a strategic Alliance with Unilever to merge and form a common Brand ‘ Kwality Walls ‘ in India which now owned & managed by Unilever for the India market only.

   Pure Ice Cream Co. L.L.C set up the 1st ever Ice cream factory in the UAE in 1977 and launched the Kwality Brand becoming the first ever brand to be produced in the G.C.C.

   We are the largest Private Label Ice cream manufacturer in the G.C.C. offering multiple formats and end to end services to clients.

   Our tested ‘direct distribution’ reaches 6,000+ retail outlets in UAE and around 9,000+ outlets in the G.C.C.

   Over the last two decades we have extended our distribution to neighboring GCC countries such as Oman, Bahrain, Kuwait and Qatar, the African continent including Congo, Tanzania, Ethiopia & other countries such as UK, Hong Kong, Singapore, Mauritius etc. Kwality ice cream is entering into USA market as well.

   Pure ice Cream Co LLC is part of the Graviss Group based in Mumbai India.


  • Pure Ice Cream established in UAE

  • First to launch Malai Pista Kulfi in Gulf

  • Kwality Ice Cream production and distribution established in Sharjah

  • First to launch Push Up with Ripple Ice cream in Gulf.
    Distribution in Oman started.

  • First to launch Milk Ices on Sticks in Gulf.

  • Launch of Low Calorie Ice cream in Gulf.

  • First to launch Cassata & Kesar Badam Kulfi in Gulf.

  • Co-packing business started .

  • First company in UAE to launch paneer block, ready to eat food & mawa in frozen format .

  • Purchased own extrusion line & expanded production.

  • Distribution in Bahrain & Qatar started.

  • Graviss Group took over management of Pure Ice Cream Co.

  • Pure Canadian Foods established and launched paneer ,frozen vegetables and finger foods

  • Launch of Kwality Basmati Rice

  • Introduction of Swiss Dairy Ice cream brand for penetration into KSA market

  • Set up our own Cold Storage & warehouse with proper temperature controlled loading bay

  • Launch of Indian Dairy beverages in UAE market.
    Penetrated into UK market by setting up direct distribution of paneer

  • Co-branding with Warner Bros

  • Launch of Fresh Paneer & Juices in UAE market.
    operation substantially expanded into ghee, Ice cream & kulfi production & distribution.
    Distribution of dairy beverages in UK in pipeline


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